Hey Queer* Small Business Owner!


Are you finding the responsibilities of running your own business to be overwhelming? Are the finances stressful and confusing? Is it more lonely than you expected?

It’s real.

It is why I am hosting a 3 month program for you! This program will support you to find more ease and enjoyment with your business (and life) so that you can have more fun!

*Wondering if you are queer enough to be here?

You are!

Did you hope this would be smooth sailing once you got out of the 9-5 and stopped working for other people?

It can be quite the rude awakening to discover heaps of internal demands, overwhelm, and burnout. It is so common. It often comes with being a one human show, but you are not alone.

Add in the desire and commitment to make a difference, and to do things differently, this whole dream might be starting to feel impossible.

It is so normal for big hearted visionary leaders to take the leap to self employment only to find themselves faced with more money issues, people problems, and exhaustion than when they were in their annoying normy job.

It’s ok, and it doesn’t have to be like this.

I support business owners to look at practices, build skills, and set up systems that really (and finally) work.

When I was 24 and full of energy and excitement (still true, just looks different), I launched two businesses. One was a Community Supported Culinary Adventure (Apothocurious), the other a summer camp for adults (Queer Camp). And boy was I spinning my wheels! Trying something new with each new product or event, making it work financially, but never knowing what enough was, and so disconnected from a larger vision and feeling the loneliness of that reality.

I spent 10 years taking strategic jobs, enrolling in business and collaboration trainings, and hosting experiments to address so many of the struggles that come with the early stages of small business.

The biggest game changer for me has been participating in group coaching programs where I get to learn and grow with inspiring peers.

Which is why...

I created this program to curate all of the best

and most effective learnings from my experience to support you to develop the skills and mindset that will make business more fun, so that you can set up systems that support a much larger vision.

Plus, it is so much more fun when we do it together!

The GrowHort has space for 8 courageous small business owners!

Is it for you?

If you find yourself struggling with any of these items:

  • Facing unrelenting self doubt (this shouldn't be so hard, maybe I am not meant for it)
  • Confusion around finances (billing, paying yourself, what is enough?)
  • Over scheduled and not getting anything done
  • A lack of trust in those around you (who can you count on, who to hire, who is your ideal client)

Over 3 months I will support you to:

  • Build confidence and strengthen your inner voice of wisdom
  • Design & maintain your systems with ease + support
  • Design a schedule that gives you space to enjoy your work
  • Build beautiful relationships and partnerships that last a long time

This program will focus in 4 major areas:

  • We will identify which skills will improve your enjoyment levels within your business, and support you to develop the ones that will have the biggest impact.
  • We will look at systems and support you to enroll your skills to create systems that make business easier (and more fun).
  • We will build up your meaningful practices to develop skills and systems that will help you feel more effective and successful with your business.
  • All of this will support you to focus your awareness so that you can be guided by your inner wisdom and find great meaning in your work.

The four skills

This program will focus in 4 skills areas: Communication, Enrollment, Tracking + Reflecting, and Creation (aka PLAY!). If you develop your skills in any (or all) of these areas would make your business more meaningful, easeful, and fun this might be the group for you!

The systems

The benefits of developing strategic skill sets is only effective if you simultaneously build systems that allow for less reinventing of the wheel and more riding the fricken bike. It is like meaningful and custom built automation for YOU.


This is where skills and systems really click - when you know which skills you want to develop, and you have the systems to support them, your practices will be where you start to see progress and your impact skyrockets.


By implementing key practices, skills, and systems that support you to have focus, clarity, and meaningful results, your success is inevitable.

How will it look?

3 month program - starting on a rolling basis! Reach out if you have questions about this:)

  • Wednesdays 9:30-11am PST - Skills Session OR Group Coaching (alternating every week)
  • Skills sessions - time dedicated to training on a specific skill that will support your business (and potentially bringing in an outside expert).
  • Group coaching session - you can bring your challenges into a group environment that everyone will benefit from.
  • Monthly Office Hours - the 3rd Fridays at 10am - bring any questions or co-working desires to these working sessions - either hosted by me or a group participant.
  • Private 1-1 mindset session
  • 2 - 30 minute lightening sessions
  • 1 - full 55-minute session
  • to be scheduled as you wish throughout the 3 month period.
  • A group buddy - someone to check in with throughout the 3 months, you can set goals + action steps and support each other to take them with ease!
  • Unlimited text and email + a group channel to stay connected to your GrowHort.

How do I know if this is for me?

This is for you if:

  • You are a small business owner
  • You do not have any employees (contractors ok)
  • You provide a service (not a product, ok if you provide both)
  • You have a viable service (sales might be low, but the service is solid and the people who do buy it, really like it)
  • If you are clear on your service and excited to meet more small business owners at your stage
  • You have messy money systems (onboarding new clients, retention, inconsistent sales/income, inconsistent money tracking)
  • You seem to have a hard time getting people to do exactly what you want them to do
  • You are queer (or business queer, or just hate capitalism and business as usual:)

"Working with Slam as a personal coach has been helpful to gain tools and perspectives to approach life and my business with more positivity, openness, and creativity. Grounding my work in my life's intentions and standards of integrity has been super helpful.”

Bekah Olstad, Community Herbalist + Consultant, Oakland, CA

This is not for you if:

  • You want a new job, not a new business
  • You want a get rich quick scheme
  • You value money more than your joy
  • You want someone to solve this problem for you (hire a bookkeeper, CPA, or consultant)
  • You don't know what type of service or product you create.
  • You have multiple employees and teammates ( congrats, there will be a grow-hort designed just for you too!)
  • For really early days or larger scale strategy design - it might be more effective to invest in 1-1 coaching

Let’s get real.

I have a colleague who sells high level packages (15k+). He talks about the two options you have for getting across the country - you can take a unicycle or a jet plane. You can see the silliness of deciding to take a unicycle when you could take a Jet Plane, and of course, he is selling a jet plane.

I am selling a bike tour with friends. It is not a journey that is for everyone, and it will take time, effort, and you at the helm. And because it is supported, it just might be a little easier, more fun, and result in an amazing adventure. Like any good trip, you will build skills, practices, and relationships that will support your future journeys (and businesses) beyond what you could have ever expected.

The investment

I offer a sliding scale of $300-550 USD/month.

The program runs for 3 months so you can also say it is a sliding scale of $900-1,650USD.

You can pay upfront or by-the-month.

What will support you to make a truly meaningful investment in YOU and your business?

I invite you to choose an amount that is a stretch but not a hardship.

The practice starts now - what would be the appropriate amount of challenge to be wildly successful here?

Scholarships available.

How to participate

Step 1: Apply!

Step 2: Schedule your free 30 minute fit conversation (bit.ly/roots30)

Step 3: The group will begin when we have 4-6 gaggle members!

Enrollment is open!

Invitations will be offered on a rolling basis between now and January 1st, 2024

Apply now to get your spot!

A little perk…

  • Special requests encouraged - I will be designing these trainings just for the members of the group.
  • This is the same price as my 1-1 coaching - but you get more than 2x of my time for the same price!

Let’s make sure this program is right for you - I am offering a free 30 minute chat to all applicants

I will be curating this group so that all members are at a very similar stage of business. If you are very new to business, or have

employees and are steering a larger ship, you might be at a stage where 1-1 coaching might be more effective.

Check out my 1-1 coaching services

If you are like me, your business is a part of your identity and a part of how you want to contribute to something bigger than you.

It is really special to connect with others in a similar moment in their journey, and I think you might really like this part of the adventure.

This is the final apply now button!

Not the right time? Sign up to receive an invitation for the next one!

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Nimble Roots Coaching is located on traditional Lisjan Ohlone territory and pays Shuumi Land Tax annually.

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P.S. Coaching is not psychotherapy, nor should it be used as a substitute for counseling, legal, financial, or medical services.

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