Case Study: Ash Hay
Sketchbook Club, Santa Rosa, California
Ash came to the Queer MBA at a pivotal moment β leaving a part-time gallery job to go deeper into teaching workshops and freelancing as a teaching artist. The work was growing. The opportunity was real. But stepping into that open sea without any scaffolding felt daunting.
As a neurodivergent business owner, the systems that hold the world together don't always match how Ash's brain works. Financial tracking felt chaotic. Workshop scheduling felt anxiety-inducing. Difficult conversations with program directors and clients felt easier to avoid than address. And when work felt uncertain, the default was to pick up jobs that weren't a good fit β just to appease the stress.
"In the past, if I encountered something like that, I would probably be very stressed out, not clearly approaching the problem, and maybe seeking something to appease that stress β like pick up a job I don't necessarily want to do, but feel scared about finances."
The biggest practical change was structure β but structure designed for Ash's brain, not borrowed from someone else's playbook.
They built a Friday morning ritual to set up the week, and a post-event checklist to close each workshop cleanly. Simple systems that created consistency, reduced chaos, and gave them something to celebrate with their GrowHort.
"Having these checklists & worksheets has been a huge help. And having people to just text and be like β look, I filled out my worksheet β that works really well for me."
Financially, Ash started saving on late fees, tracking their business finances more clearly, and understanding how the relationships they were already building in their community were actually functioning as networking β they just hadn't seen the whole picture before.
The scheduling anxiety that had been a constant source of stress started to ease. Ash came into the program worried about fall bookings β and by the time summer started, fall workshops were already on the calendar. The time horizon became visible. And with that visibility became confidence.
Most significantly, Ash started turning down work that wasn't a fit β from a place of clarity. Instead of picking up jobs out of fear, they redirected them to people who were a better fit. Instead of avoiding difficult emails, they brought them to the group, cleared the emotional charge, and responded with clarity.
"Having people to take a breath with, understand what I'm trying to communicate, and clear the channels of emotional turmoil so I can actually be clear β that was super helpful."
For Ash, doing this work in a queer container made a specific difference. The advice that exists out there for small business owners often doesn't feel bespoke or aligned with queer values and identity.
"There's a lot of advice out there that doesn't feel very relevant for me or my community. This program is very aligned with my identity as a queer person β because we talk a lot about making it easy for folks to find us, our specific offerings, our specific gifts. It highlights what makes queer business unique and what we can build together."
Ash ended the program with a fuller calendar, clearer offerings, and the ability to phase out the work that no longer fit β finishing things with integrity while making room for what they actually want to do. The things that used to feel debilitating β difficult emails, pricing conversations, financial tracking β became opportunities to practice and grow.
"Restructuring everything as a win has been really helpful. Even when things don't work out the way I expected, it's my opportunity to practice and become a more strong and aligned business owner."
Ash is continuing to grow their teaching artist practice β more workshops, clearer partnerships, and a business that is increasingly built around what they love to do and who they love to serve.
"I came to the Queer MBA entering a new phase of my business and needing scaffolding to hold everything together. Over four months I built systems that actually work for my neurodivergent brain, got clear on my offerings, and learned to approach difficult conversations without dreading them. I turned down work that wasn't a fit β from clarity instead of fear β and came out with a fuller calendar and a lot less chaos. The queer container made all the difference. This program highlights the individual and what they bring to the table. It is 100% worth it."
β Ash Hay, Sketchbook Club, Santa Rosa, California

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